This book contains 13 compelling and engaging case studies aimed at general management and strategy students. Students may use this collection of cases to apply and better understand standard as well as advanced concepts and theories of strategic management. The cases contained in this book are organized around central themes in strategic management, including strategic analysis, strategy content, strategy process and context. The book is designed to support the learning of fundamental strategy concepts and theories. In addition the book provides support in the learning of advanced management themes such as competitive dynamics, macroculture, and approaches to post-merger integration, that go beyond the scope of standard strategy case books. The cases developed include a variety of decision situations that span a range of company types, from large, global players including Henkel and Lufthansa, to hidden champions such as Vaillant, as well as hidden gems, such as Geo-Institut and Markus Schober.
Aus dem Inhalt: Table of Contents
Ausstattung: Softcover, 204 Seiten
Endverkaufspreis: 28.00 €
Erscheinungsdatum: Erschienen Oktober 2014 und lieferbar
Link auf diese Seite: http://www.koelnerwissenschaftsverlag.de/permalink/SaschaAlbers/187