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Cover 'Strategy Case Book'

Bastian Schweiger, Markus Raueiser und Sascha Albers (Eds.):
Strategy Case Book

 

This book contains 13 compelling and engaging case studies aimed at general management and strategy students. Students may use this collection of cases to apply and better understand standard as well as advanced concepts and theories of strategic management. The cases contained in this book are organized around central themes in strategic management, including strategic analysis, strategy content, strategy process and context. The book is designed to support the learning of fundamental strategy concepts and theories. In addition the book provides support in the learning of advanced management themes such as competitive dynamics, macroculture, and approaches to post-merger integration, that go beyond the scope of standard strategy case books. The cases developed include a variety of decision situations that span a range of company types, from large, global players including Henkel and Lufthansa, to hidden champions such as Vaillant, as well as hidden gems, such as Geo-Institut and Markus Schober.

“The publication of this book was financially supported by the Danfoss Center of Global Business within the Department of Border Region Studies at the University of Southern Denmark and the Cologne Business School.”

Aus dem Inhalt: Table of Contents

Ausstattung: Softcover, 204 Seiten
Endverkaufspreis: 28.00 €

ISBN-10: 978-3-942720-60-1

Erscheinungsdatum: Erschienen Oktober 2014 und lieferbar

Link auf diese Seite: http://www.koelnerwissenschaftsverlag.de/permalink/SaschaAlbers/187


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